Born on a single estate in the jungles of Panama, Crafted by the world’s most renowned Maestro Ronero.
The Rum: Single Estate
It starts with control. Unlike most brands, we are able to control every part of the process of
crafting rum. Harvesting the sugarcane, pressing the juice, fermentation, distillation, aging,
blending, bottling — all involve hundreds of people and yet each step is guided by a single hand.
The Place: Panama
Where North and South America converge and the Atlantic and Pacific meet, the world’s greatest sugarcane thrives.
The Man: Don Pancho
The world’s foremost Maestro Ronero started off as just another boy cutting sugarcane in the fields of Cuba. He rapidly rose through the ranks of Havana Club based on his extraordinary sense of smell — his nariz dorada or “golden nose.”
While on a mission from the Cuban government to help the Panamanian rum industry, he fell in love with a local woman. So after mastering and redefining the Cuban style for more than thirty-five years, he left the island and carved his own distillery out of the Panamanian jungle.
The Cane:
Sugarcane needs two things: Heat and rain
Sitting just above the equator and bombarded by nine months of intense rains, Panama is blessed with both. Our distillery rests in the midst of endless acres of abundant sugarcane that grow in mineral-rich soil fed by rivers stemming from mountain springs.
The Harvest:
THE CRUCIAL AND OFTEN OVERLOOKED STEP OF MAKING RUM
Our cane is hand-harvested. We use only the rich, delicate first press of the juice or the “cuvée”. Immediately following the harvest, we boil the juice and produce Grade A molasses as the base for all our rums.
The Cañeros:
Safe, healthy, respectable labor conditions
1: The sugarcane harvesters, Cañeros, work no more than four hours at a time
2: Outdoor shifts take place before or after the midday heat
3: No one is paid less than the government-mandated minimum wages
4: Clean water and food must be provided to workers
In addition, we don’t burn sugarcane or use chemical fertilizers so the air they breathe remains healthy. We take the livelihood of the harvesters and the people who work at our distillery extremely seriously.
The Craft: A rum like no other
Fermentation is completed with a proprietary yeast derived from wild pineapples. The rum is distilled in totally unique 1922 antique copper column stills, which impart a signature softness. SelvaRey is then aged in hand-selected casks sourced from the most well-respected cooperages in the world.
The Philosophy:
Our Process is one of the greenest and most sustainable of any rum distillery in the world
Pesticide Free
Panama gets incredibly hot, even hotter than neighboring Central American countries, and this heat naturally kills off the pests that plague other sugarcane fields. Thus, we don’t have to use chemical pesticides.
Sustainable
Our entire process is incredibly green and sustainable. The husks from the sugarcane feed the furnaces of the stills and the waste from distillation in turn fertilizes the sugarcane fields. This has environmental benefits as we don’t need to use unnecessary additives along the way. In addition, our distillery sits in the middle of our fields and we have a sugar mill on site. So our rum is not only hand-crafted and controlled from beginning to end, but we have an extremely small carbon footprint.
The Rum: Single Estate
It starts with control. Unlike most brands, we are able to control every part of the process of
crafting rum. Harvesting the sugarcane, pressing the juice, fermentation, distillation, aging,
blending, bottling — all involve hundreds of people and yet each step is guided by a single hand.
The Place: Panama
Where North and South America converge and the Atlantic and Pacific meet, the world’s greatest sugarcane thrives.
The Man: Don Pancho
The world’s foremost Maestro Ronero started off as just another boy cutting sugarcane in the fields of Cuba. He rapidly rose through the ranks of Havana Club based on his extraordinary sense of smell — his nariz dorada or “golden nose.”
While on a mission from the Cuban government to help the Panamanian rum industry, he fell in love with a local woman. So after mastering and redefining the Cuban style for more than thirty-five years, he left the island and carved his own distillery out of the Panamanian jungle.
The Cane:
Sugarcane needs two things: Heat and rain
Sitting just above the equator and bombarded by nine months of intense rains, Panama is blessed with both. Our distillery rests in the midst of endless acres of abundant sugarcane that grow in mineral-rich soil fed by rivers stemming from mountain springs.
The Harvest:
THE CRUCIAL AND OFTEN OVERLOOKED STEP OF MAKING RUM
Our cane is hand-harvested. We use only the rich, delicate first press of the juice or the “cuvée”. Immediately following the harvest, we boil the juice and produce Grade A molasses as the base for all our rums.
The Cañeros:
Safe, healthy, respectable labor conditions
1: The sugarcane harvesters, Cañeros, work no more than four hours at a time
2: Outdoor shifts take place before or after the midday heat
3: No one is paid less than the government-mandated minimum wages
4: Clean water and food must be provided to workers
In addition, we don’t burn sugarcane or use chemical fertilizers so the air they breathe remains healthy. We take the livelihood of the harvesters and the people who work at our distillery extremely seriously.
The Craft: A rum like no other
Fermentation is completed with a proprietary yeast derived from wild pineapples. The rum is distilled in totally unique 1922 antique copper column stills, which impart a signature softness. SelvaRey is then aged in hand-selected casks sourced from the most well-respected cooperages in the world.
The Philosophy:
Our Process is one of the greenest and most sustainable of any rum distillery in the world
Pesticide Free
Panama gets incredibly hot, even hotter than neighboring Central American countries, and this heat naturally kills off the pests that plague other sugarcane fields. Thus, we don’t have to use chemical pesticides.
Sustainable
Our entire process is incredibly green and sustainable. The husks from the sugarcane feed the furnaces of the stills and the waste from distillation in turn fertilizes the sugarcane fields. This has environmental benefits as we don’t need to use unnecessary additives along the way. In addition, our distillery sits in the middle of our fields and we have a sugar mill on site. So our rum is not only hand-crafted and controlled from beginning to end, but we have an extremely small carbon footprint.
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WHITE RUM Born in the jungles of Panama, SelvaRey White is a blend of three and five-year-old rums, distilled in 1922 copper column stills, aged in bourbon casks and carbon filtered to remove the color without losing the deep flavors imparted from the aging process. The 3-year-old rum brings youth and vibrancy which is then rounded off by the full-bodied richness of the mature 5-year-old. Unlike many white rums, SelvaRey has been crafted with the distinct goal of being fine enough to sip on the rocks. SelvaRey White Rum 40% Alc/Vol., available in 750ml
CHOCOLATE RUM SelvaRey Chocolate is the realization of a lifetime of rum making by the world’s foremost Maestro Ronero. Many flavored spirits consist of artificial syrup that masks poor quality neutral alcohol. Yet with SelvaRey Chocolate, Don Pancho hand selects a delicious five-year-old rum whose inherent flavor is brought out by the infusion of the finest locally sourced chocolate. The most elegant flavored rum around, this extraordinary spirit was bred to raise the bar. SelvaRey Chocolate Rum 35% Alc/Vol., available in 750ml
OWNER'S RESERVE RUM Digging deep into the stocks of well-aged Panamanian rum at Las Cabras, this is a blend of rums 15 to 25 years old, “hand selected from the finest vintages” by Don Pancho. Like the core white rum, this is being bottled at an approachable 40% ABV (80 proof). On the nose, SelvaRey Owner’s Reserve is on the delicate side, very light banana, piloncillo sugar, hints of cocoa and an increasing note of caramelized plantains. Sweet, toasty brown spice follows, along with a slight sherry-like nuttiness. SelvaRey Owner's Reserve Rum 40% Alc/Vol., available in 750ml |