Mezcal Legendario Domingo was born in September of 2012 with the intention of being a mezcal that represents the traditions of festivals, joy and celebrations of the Mezcaleros from small towns across Mexico. Two years later, Domingo launched its first lot, an Espadin Joven from San Luis del Río produced by the Velasco family.
Why San Luis del Río? Domingo began in San Luis del Río, which is also its first entry into the United States, after developing a strong bond with the Velasco family. The mezcal from San Luis del Río tends to display less salinity and more fresh fruit than Matatlán and nearby towns, a characteristic appreciated by Founder Julián Saenger.
The name Domingo translates to Sunday in english, which is the day family and friends traditionally gather to celebrate birthdays, visit grandparents, and hold town festivals. These festivities transcend ordinary life, leaving something behind in the memory of people in these small towns of Mexico; thus, Legendario Domingo. The labels reflect traditional holiday decorations, such as papel picado (chopped paper in pattern designs), vivid colors that represent the joy that always lives in Oaxaca, and the piñata, which decorates streets, churches and any party!
Why San Luis del Río? Domingo began in San Luis del Río, which is also its first entry into the United States, after developing a strong bond with the Velasco family. The mezcal from San Luis del Río tends to display less salinity and more fresh fruit than Matatlán and nearby towns, a characteristic appreciated by Founder Julián Saenger.
The name Domingo translates to Sunday in english, which is the day family and friends traditionally gather to celebrate birthdays, visit grandparents, and hold town festivals. These festivities transcend ordinary life, leaving something behind in the memory of people in these small towns of Mexico; thus, Legendario Domingo. The labels reflect traditional holiday decorations, such as papel picado (chopped paper in pattern designs), vivid colors that represent the joy that always lives in Oaxaca, and the piñata, which decorates streets, churches and any party!
